Regional Business Lead (Strategic Marketing)

About our group:

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.

The Global Distribution Marketing team owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate’s broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with sales, finance, and other marketing teams to ensure alignment across the channel ecosystem.

About the role - you will:

Develop and manage business plan across the portfolio within the Distribution Channel

• Strategy Development: Develop and refine long-term marketing strategies to drive growth and market penetration.
• Market sizing: Monitor and analyze market dynamics to develop POV on TAM.
• Business planning: Align with the market segment on channel/ route revenue, margin, share objectives.
• Analytics and Reporting: Track and analyze campaign performance, providing insights and recommendations for improvement.

Develop product requirements funnel to Segment Market teams and coordinate product’s launch in line with Segment Strategy

• Market Research: Conduct market research to understand customer needs and competitive landscape. Build and maintain strategic partnerships with ecosystem players.
• Product Launches: Plan and execute product launches, including go-to-market strategies. Ensure alignment with sales, brand marketing, & segment marketing
• Customer Feedback: Collect and analyze customer feedback to improve products and marketing strategies.

Align with sales & rev ops on optimized placement and allocation of products

• Positioning: Identify routes / partners to position product assortment to maximize ROI – Net New business growth
• Messaging: Work with segment marketing to develop go to market approach leveraging local knowledge of Seagate strengths vs competitors.

Develop ideal pricing models & strategic positioning that delivers maximum GM$

• Collaborate with finance: Recommend best course of action to pricing on where to attack and with which products based on feedback from the field
• Market Trends: Monitor market trends and consumer behavior to inform pricing decisions.
• Data Analysis: Analyze marketing data to measure the effectiveness of campaigns and strategies.

Promote the Seagate Portfolio value proposition

• Seagate point of view: Present to customers and strategic partners our vision of the market along with how Seagate products will solve challenges within the tech ecosystem.
• Content Strategy: Create a content strategy that addresses portfolio value and aligns with overall marketing goals and engages the target audience.
• Promotional Programs:  MDF management, channel marketing activities, strategic partner promotions.

Note: This is an Individual Contributor role and not People Management level

About you:

• Excellent stakeholder management and cross-functional collaboration skills
• Outstanding analytical mindset with experience measuring business & programs effectiveness
• Bachelor’s degree in business, marketing, or a related field

Your experience includes:

• Prior working background in data storage or a similar technology industry
• 8+ years of experience in distribution or channel marketing roles, with demonstrated experience developing analysis and strategies that drive business grow

Location:

The Shugart site (named after Seagate’s founder, Al Shugart) is a research and design center. Easily accessible from the One-North MRT Station, many employees choose to take mass-transportation to work. Being a purpose built building, The Shugart has excellent employee recreational facilities. Take an active break at our badminton courts, table tennis tables, in-house gym and recreation rooms. We also offer classes and interest groups in photography, gardening and foreign languages, and have various on-site celebrations, and community volunteer opportunities.

Location: Shugart, Singapore
Travel: None