APAC Business Lead, Recertified Segment

About our group:

The Edge Datacenter Marketing group is responsible for enabling a successful go-to-market motion, with focus on customer acquisition, revenue growth, and profitability across the entire Edge portfolio. The team works cross-functionally to shape both current and future business strategies, driving Seagate’s leadership across all Edge Datacenter verticals.

Within this organization, the Recertified Products and Circularity focus area plays a critical role in extending product lifecycle, improving margin performance, and strengthening sustainability outcomes across the portfolio.

This role will collaborate closely with the Global Distribution Marketing team, who owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner ecosystem. Given that recertified products flow heavily through distribution and downstream partners, this partnership is essential to maximizing market reach, profitable sell-through, and portfolio optimization.

About the role - you will:

Develop and lead the business strategy for the Recertified Product portfolio globally

• Build and manage the business plan for the recertified portfolio, aligning with Edge Datacenter strategy, revenue objectives, and gross margin targets.
• Size and assess market opportunity across APAC, developing a clear POV on TAM expansion, and executing the recertified sales strategy.
• Monitor competitive, technology, and sustainability trends influencing adoption of recertified solutions.

Define market requirements and shape the recertified product pipeline

• Consolidate regional customer insights and competitive data to influence recertified product roadmap, placement strategy, and allocations.
• Partner with CCSO & Product Management to translate field requirements into actionable product needs.
• Lead go-to-market planning and regional readiness activities for product launches or portfolio transitions.

Drive cross-functional alignment across Business, Sales, RevOps, and CCSO

• Collaborate with APAC Sales and Global Distribution Marketing to optimize placement, allocation, and portfolio mix across channels.
• Identify priority partners, routes, and customer segments to maximize reach and velocity of recertified offerings.
• Provide ongoing field intelligence to refine forecasting, demand planning, inventory lifecycle, and GTM strategy.

Develop pricing strategy and maximize profitability

• Create pricing models and guardrails that drive the highest GM$ contribution while ensuring competitiveness in the APAC market.
• Evaluate pricing and promotional levers in partnership with Finance, RevOps, and the Global Distribution team.
• Analyze price elasticity, sell-through data, and market behavior to continuously refine strategy.

Promote Seagate’s circularity value proposition across APAC

• Represent the Edge Datacenter and Recertified portfolio to customers and strategic partners.
• Build messaging and content that articulates Seagate’s sustainability and circularity commitments, product value, and differentiation.
• Support regional promotional programs, MDF activities, and partner marketing efforts to increase demand and adoption.

Note: This position is an Individual Contributor role 

About you:

• Effective communication, customer-facing presentation, and executive storytelling abilities
• Strong analytical skills, strategic mindset, and comfort operating in matrixed environments
• Bachelor’s degree in business, marketing, engineering, sustainability, or related field
• Acquired eligibility to work in APAC without sponsorship

Your experience includes:

• 8+ years of experience in product marketing, channel/segment marketing, business management, or GTM functions
• Demonstrated success in business planning, portfolio management, and cross-functional orchestration
• Strong analytical and data-driven approach to decision-making
• Ability to influence stakeholders and translate market insights into clear business actions
• Experience working in a technology, hardware, storage, or circularity-related industry or role preferred

Location:

On site - Shugart, Singapore. Remote within APAC or a Seagate APAC office (e.g., Singapore, Malaysia, Australia) can be considered subject to eligibility to work in APAC without visa sponsorship

Location: Shugart, Singapore
Travel: Up to 25%