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Content Marketing Strategist

Location: 

Fremont, CA, US Longmont, CO, US

About our group:

The Integrated Marketing team is part of the Global Marketing Organization. Our group leads the overall strategy, development, execution and optimization of integrated marketing across all Seagate businesses: Enterprise, Client, and Consumer. We identify the marketing mix, lead the development of the campaign components and support programs that increases Seagate brand awareness and drive demand generation. 

 

Looking for a unique opportunity where you can showcase your abilities in content strategy and development? As an already established storage industry titan, we’re embarking on an exciting evolution to product strategy and doubling down on an audience centric, content model to support it. Draw from your existing domain expertise, broaden your influence and establish yourself as one of the company's content experts, with a clear path to personal and departmental growth.

About the role - you will:

  • Report to the Director of Integrated Marketing, and be responsible for leading the execution of one of Seagate’s Enterprise content marketing programs, including helping to shape content strategy and managing operations, ideation, development, and optimization.
  • Hold responsibilities for managing the content supply chain, with strong focus on Seagate’s emerging Lyve storage solutions portfolio.
  • Work alongside the Global Integrated Marketing team, you’ll be responsible for creating unique and engaging content experiences which resonate and drive education with Seagate’s enterprise end-user audiences.
  • Write,brief and drive content creation, including development of articles, blog posts, research reports, whitepapers, infographics,video, presentations and other marketing assets.
  • Interlock with a smart and inspiring teams across Campaigns, Product Marketing, Web, Analytics, Creative and Demand Generation teams to produce quality content that fuels multi-channel marketing programs. You will help own and maintain the marketing content calendar and library.
  • Plan, align and track global content creation and curation efforts to a monthly plan.
  • Consult with cross-functional SME’s inside and outside of corporate marketing as well as help manage our agency and freelance networks.
  • Maintain a dashboard tracking reach and engagement achievements and in-flight initiatives for executive reporting.
  • Measure, track, and analyze content engagement and performance and drive improvement.

About you:

  • Understand and be truly passionate about creating world class B2B content experiences for technical, enterprise audiences.
  • High analytical with strong organizational skills and ability to effectively prioritize and take leadership initiative.

Your experience includes:

  • Creative, proactive, journalistic approach to content ideation, outline development and collaboration with SME’s and senior executives.
  • Strong interest or knowledge in either data center, cloud, enterprise SaaS
  • Experience with leading or working in a dedicated content marketing function in a B2B industry.
  • A passion for brand storytelling, editorial quality, visual aesthetic and power of great content.
  • A curiosity for digital marketing technologies, tools and approaches.
  • Strong understanding of multi-channel marketing frameworks and processes, campaigns, demand generation, lead capture and nurture
  • Bachelor's Degree and / or previous experience

 

In response to COVID-19, this position may temporarily begin and be performed remotely. Seagate is actively evaluating the virus and our employees' health and safety are our top priority. In the future, this position will report to and be performed at all locations.

Locations:

Fremont:
Our Gold LEED-certified Fremont product-design campus drives innovation, bringing together a diverse set of engineering, design, operations, support and administrative teams. The site is equipped with state-of-the-art clean room and lab space. On-site social activities are popular, including our annual BBQ, ice cream social, and holiday events. Wellness programs, gaming rooms and the on-site fitness center help round out and balance your Seagate work-life experience, along with opportunities to give back to our local community.


Longmont:
Our Longmont product-design campus is nestled against the foothills with exceptional views of the Rocky Mountains. Here at work, you can grab breakfast and lunch in the on-site cafeteria or get an afternoon espresso, prepared by a professional barista. Our 1,500+ employees enjoy an active on-site experience from sporting activities (get in a few laps at lunch on our 1-mile walking path around campus, play ping-pong or volleyball, or stop in our 24- hour fitness center for a group or individual workout) to community service and many employee resource groups including Pride!, Women’s Leadership Network and a Young Professionals Network.

 

Locations: Fremont, USA, Research Center, Longmont, United States  - Remote working available.
Travel: Up to 10%


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About Us

At Seagate, our mission is to give people peace of mind by protecting their digital lives.

Since 1978, Seagate has been creating precision-engineered data storage technologies that deliver superior capacity, speed, safety, and performance. We help people harness and maximize the datasphere.

Seagate couldn't do any of that without its employees—a diverse workforce of 40,000 creative, hard-working, passionate people all over the world. From the Silicon Valley, the United Kingdom, Singapore, India, Thailand, through China, our people are proud to embody the values of integrity, innovation, and inclusion.

Consider joining them. Open up your world.

 

 

Seagate provides an environment where equal opportunity is available to all. All qualified applicants will receive consideration for employment without regard to age, race, color, ancestry, ethnic or national origin, physical or mental disability, medical condition, genetic information, marital status, sex (which includes pregnancy or perceived pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, sexual orientation, perceived or actual religious creed or political opinion, military and veteran status, taking or requesting statutorily protected leave, taking or requesting a reasonable accommodation for a protected basis, or other basis protected by applicable law. Company-sponsored training, education, degree assistance, and social and recreational programs are also included. EEO is the Law Poster, EEO is the Law Supplement Poster, & OFCCP Pay Transparency Provision Information.

For information on how Seagate collects and uses your personal information during the application process, please review the applicant privacy statement.


Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland