E-Tail & Retail Marketing Intern
DE
About our group:
Please note:No outside Germany applications. You must be based in Germany currently, hold a valid visa to live and work 40 hours per week in Germany and do not need any visa assistance in the future. The Group:
The global eTail & Retail Marketing + Demand Generation team manages businesses across the 4Ps (Product, Price, Placement, Promotion) for our top-tier eTail and retail accounts. Additionally, the team drives demand generation strategies for our direct-to-consumer Seagate store and B2B lead programs. This team reports to Seagate’s Business Marketing Organization.
About the role - you will:
About the role – here are some things you may be working on during your internship:
Assist in Campaign Development: Support the creation and execution of marketing campaigns across various channels, including email, social media, and online advertising.
Data Analysis: Analyze marketing data to measure campaign effectiveness and identify areas for improvement.
Audit and Improve Etail Content: Review existing etail content, identify areas for enhancement, and implement recommended improvements.
Product Catalog Optimization: Optimize product catalogs by updating images, descriptions, keywords, and other relevant details to enhance visibility and sales.
Retail Shelf Space and Category Management: Conduct audits of shelf space and category management at retail locations, including refreshing and optimizing creative assets.
Digital Shelf Intelligence Analytics Tool Optimization: Enhance the functionality of the digital shelf intelligence analytics tool and develop repeatable processes and reports for tracking prices, share of search, content compliance, and product assortment.
Total Addressable Market (TAM) Assessment: Perform a comprehensive TAM assessment for one or more key etail/retail accounts to identify growth opportunities.
Emerging Platforms: Assess opportunities on emerging ecommerce platforms like TikTok Shops.
About you:
Skills: Strong written and verbal communication skills, proficiency in Microsoft Office Suite, and familiarity with marketing tools and platforms (e.g., Google Analytics, social media management tools).
Analytical Abilities: Ability to analyze data and derive actionable insights.
Creativity: Creative mindset with the ability to develop innovative marketing ideas.
Team Player: Ability to work collaboratively in a team environment.
Attention to Detail: Strong organizational skills and attention to detail.
Adaptability: Willingness to learn and adapt in a fast-paced environment.
Your experience includes:
Education: Currently pursuing, or recently completed a degree in Marketing, Business, Communications.
You Might Also Have:
Previous internship or work experience in e-tail or retail marketing is a plus.
Location:
Munich ideally, but can be remote in Germany.
Please note: No outside Germany applications. You must be based in Germany currently, hold a valid visa to live and work in Germany and do not need any visa assistance in the future.
Location: Remote Germany
Travel: None