Director of Distribution Channel Marketing (EMEA)

About our group:

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.

The Global Distribution Marketing team owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate’s broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with sales, finance, and other marketing teams to ensure alignment across the channel ecosystem.

About the role - you will:

Lead EMEA Distribution Channel Marketing Strategy

• Develop and implement an EMEA-specific marketing strategy for Seagate’s distribution and downstream channel partners
• Align marketing plans with regional sales priorities, business objectives, and partner needs
• Drive brand preference and increase Seagate’s share of voice within key channels and segments

Design and Execute Regional Co-Marketing Programs

• Build and manage ROI-focused MDF programs with key distribution and downstream partners to drive demand
• Support partner-led campaigns and demand generation programs tailored to regional market dynamics
• Develop customizable marketing assets, playbooks, and toolkits for partner execution

Partner Recruitment, Enablement and Engagement

• Expand the breadth of Seagate’s distribution partner ecosystem by identifying, recruiting, and onboarding new partners in strategic growth areas and emerging business segments across EMEA.
• Collaborate with partner marketing and training teams to ensure partners are well-equipped to promote Seagate’s portfolio
• Facilitate regular business reviews and planning sessions with key partners to align marketing efforts
• Support joint marketing planning and execution to increase mindshare and revenue contribution

Build Alliances

• Identify and build partnerships with brands that can help Seagate build brand preference for the segment or vertical
• Leverage joint marketing opportunities for trade shows, channel events, and other industry events 

Cross-Functional Collaboration

• Work closely with EMEA sales leaders, pricing teams, and corporate marketing to drive alignment
• Coordinate with key stakeholders to drive outcome-based marketing to broaden reach and engagement
• Represent the EMEA region in global planning forums to ensure regional needs and nuances are prioritized

Data-Driven Performance and Insights

• Establish and monitor KPIs to evaluate the impact and ROI of marketing programs in collaboration with the Marketing Analytics team
• Provide clear, actionable reporting to stakeholders and adjust strategy based on performance insights
• Identify and replicate best practices across markets in EMEA

People Leadership

• Lead a high-performing team of channel marketers in the EMEA region
• Foster a culture of collaboration, accountability, and continuous improvement
• Provide coaching, development, and mentorship to team members
   

About you:

• 10+ years of experience in distribution, or channel marketing roles, with demonstrated leadership experience at a Sr Manager, or Director level
• Prior experience in data storage, or a similar technology industry 
• Bachelor’s, or Master’s degree in Marketing, Business, or a related field
• Must have the right to live and work in the country where the role is posted and you do not need sponsership now, or in the future. 

Your experience includes:

• Proven success developing and executing co-marketing programs with large regional or global distributors and downstream channel partners
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical mindset with experience measuring program effectiveness and optimizing campaigns
   

Location:

Remote in United Kingdom, The Netherlands, Germany, United Arab Emirates

Location: Remote United Kingdom
Travel: None